What is the role of filtering in the social media production? In this chapter where it talks about the social media’s “publish-then-filter” (98) system, Shirky raises this question. Now that almost everybody can publish just about anything easily in the net often for no cost, I often forget that there is also a filtering process entailing a publication. However, unlike in traditional media where the role of filtering is to make sure only the ‘best stuff’ out of the rest gets to be published, here we see communication and self-editing as a new way of filtering. As Shirky states, when people “share their work in an environment where they can also converse with one another” (99), the content of their work becomes open to questions and discussions. Anybody can freely express their opinion – be it not being in agreement with what the author is talking about, adding their knowledge into the story, doing some kind of corrections, while the ‘publisher’ can in turn giving others any feedback. However, there is often no exact indication which tells us whether to believe certain content or not knowing that most of them have not gone through any official filtering. This thus is the reason why Shirky claims the social media to be messy compared to the traditional media or in “the real world [where it] affords us many ways of keeping public, private, and secret utterances separate from one another” (89). It is because the same as how we personally become our own publishers, we become our own editor.
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